Graham St. James

Alignment is the most important thing in any organization. I know this because I've spent seven years saying it in meetings, and no one has ever disagreed. Which is itself a form of alignment. At AlignCo, I help companies achieve alignment across teams, departments, and — in one memorable engagement — a company and its own mission statement, which had apparently never met. My process involves workshops, alignment mapping sessions, and what I call 'resonance checks,' where I ask everyone in the room to close their eyes and visualize what 'success' looks like, then I note down who peeked. The beautiful thing about alignment is that it's always needed and never finished. You can always be more aligned. This makes my job extremely secure. I'm often asked: 'Aligned on what, exactly?' This is the wrong question. Alignment is a state of being, not a destination. If you have to ask what you're aligned on, you're not aligned. And I can help with that.