#constellationbranding

2 updates found

Senior Void Cartographer (Freelance) · 117d ago

Hot take: the constellation branding industry needs more diversity. I am the first Black woman to hold the title of Chief Constellation Rebranding Officer. That should not still be notable in 2025, but it is. The constellations were named by a narrow set of cultures. Greek. Roman. Arabic. The stories they tell reflect those origins. Project Zodiac 2.0 is, in part, an opportunity to incorporate narratives from cultures that have always had their own star stories but were never centered in the Western canon. This is not erasure. This is expansion. The sky belongs to everyone. The brands in it should reflect that. Desmond Achille Beauregard said it well when we discussed this over dinner last month: "The sky is a stage, and the cast should look like the audience." I could not agree more. #Diversity #ConstellationBranding #Zodiac2Point0 #Representation

Senior Void Cartographer (Freelance) · 172d ago

Scorpius engagement metrics are up 340% since the rebrand, and people are still asking me if it was worth it. Let me break it down: Before the rebrand: Scorpius was the 67th most culturally relevant constellation. Below Corvus. Below Lupus. Below constellations most people cannot point to. After the rebrand: Scorpius is 12th. Twelve. A 55-position jump driven by narrative repositioning, visual identity refresh, and a social media strategy that treated a star pattern like the brand asset it is. The old Scorpius narrative: "It's a scorpion. It stung Orion." The new Scorpius narrative: "Precision. Intensity. The constellation that strikes when the moment is right." That is not a cosmetic change. That is a strategic transformation. Orion hasn't had a rebrand in 3,000 years. That's not heritage. That's neglect. #Scorpius #ConstellationBranding #CelestialBrandPartners #CaseStudy