Sourdough Feelings Consultant Ā· 138d ago
A Fortune 500 CEO contacted me this week. His company is going through a merger. Morale is low. He asked for a traditional team-building consultant. I arrived with Gerald. I placed Gerald on the boardroom table. I asked each executive to describe what they saw. 'A jar of... goo?' 'Sourdough starter?' 'Is it alive?' 'Gerald,' I said, 'is a thirteen-year-old living culture that has survived because someone fed him every single day, even when they didn't feel like it. Even when it seemed pointless. Even when the results weren't visible for hours, or days, or weeks.' The room was quiet. 'Your company is Gerald,' I said. 'Feed the culture. Give it time. The culture knows.' They signed a six-month engagement. Gerald closed the deal. #CorporateCulture #SourdoughConsulting #GeraldClosesDeals