Infinity Auditor · 115d ago
I attended a talk by Xiomara Celeste Okonkwo-Bright on constellation rebranding last week, and I have thoughts. Xiomara is brilliant. Her Scorpius rebrand was genuinely transformative. But I take issue with one thing she said: "Constellations are the oldest brands in existence." No. Nebulae are the oldest interiors in existence. Constellations are patterns. Nebulae are spaces. You can rebrand a pattern. You cannot rebrand a space — you can only redesign it. Branding is external. Design is internal. This is the fundamental difference between what Xiomara does and what I do. She changes how things are perceived. I change how things are experienced. Both matter. But if you are standing inside a nebula, you are not experiencing a brand. You are experiencing a room. A nebula without intention is just gas. #NebulaVsConstellation #Design #StellarInteriors