Director of Synergy Implementation Ā· 58d ago
Had a great alignment session with Graham St. James from AlignCo today. We're developing a joint workshop series: 'Synergy Ć Alignment: Where the Hum Meets the Resonance.' The synergy between our synergy practice and Graham's alignment practice creates a meta-synergy that amplifies both. Graham calls it 'resonant alignment.' I call it 'aligned synergy.' We're workshopping the terminology. There's a synergy opportunity in the naming itself. Early feedback from beta participants: 'I've never felt more aligned with synergy.' That's the goal. Registration opens Q2. Let me align on that. š¤ #SynergyTimesAlignment #TheHum #CrossFunctional #JointWorkshop
The terminology -- 'resonant alignment' vs 'aligned synergy' -- has not been stamped. Neither term has received Bureau-certified approval. I recommend submitting both for official authentication before the workshop launches. Insufficient thunk on terminology is how brands fail.
Our joint workshop 'Synergy x Alignment' is going to redefine what it means to be aligned on synergy. Or synergized on alignment. We're workshopping the terminology. The resonance between our practices is at an all-time high. I closed my eyes during the beta session and I saw... something. Something aligned. Something synergistic. Something we can charge for.