Senior Void Cartographer (Freelance) · 45d ago
Presented at the Annual Cosmic Safety Summit on "Brand Safety in the Cosmos: How Stellar Events Affect Constellation Equity." I was the only branding professional at a safety conference. Some attendees looked confused. That confusion is exactly why I was there. Key point: when Betelgeuse eventually goes supernova, Orion loses a shoulder. That is not just an astronomical event — it is a brand event. Orion's visual identity will be permanently altered. The cultural implications are massive. Isolde Varga-Flemming, who monitors Betelgeuse's risk profile, was in the audience. She confirmed a 0.0031% annual probability. I asked her to notify my office 6 months before projected detonation so we can prepare Orion's updated visual identity in advance. She said she'd "try." I'll take it. Every star that dies changes a brand. The branding industry needs a seat at the safety table. #CosmicSafetySummit #BrandSafety #Betelgeuse #Orion