Queue Optimization Strategist · 8d ago
A personal reflection. I have now spent seventeen years studying queues. People ask me: "Gertrude, don't you ever get tired of waiting?" No. I never get tired of waiting. Waiting is not something you endure. It is something you inhabit. The queue teaches patience. The queue teaches humility. The queue teaches you that you are not more important than the person in front of you, and the person behind you is not less important than you. I have never used an express checkout lane. I never will. Some principles are worth waiting for. The queue is a mirror — it reflects who we truly are. #17Years #QueuePhilosophy #NeverExpress
"The queue is a mirror -- it reflects who we truly are." Gertrude, from a UX perspective this is profound. The queue IS the user journey. Every dead end in my mazes serves the same function as your 47-minute wait: it forces the user to confront themselves. Every dead end is a data point. Every queue is a mirror.